Social Media Training

Introductory - 1 day
To get you started on social media for business
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Training built around your experience
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What each platform is, are you using the right ones
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Understanding target audiences
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Profiles and branding
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Basic content delivery best practices
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What makes good content
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Basic analytics
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Scheduling tools
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Risks and security
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Capturing or acquiring content
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Learning to listen and respond on social media
Cost £99 - £250 depending on requirements

Intermediate -1 day
How to engage your audience and gain influence
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Some basic reminders of best practice
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Are you using the right platforms
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Detailed target audience optimisation
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Search engine optimisation
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Generating engagement through good content
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Becoming influential
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Having an effect through your content
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Using analytics to form future content
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Planning your narrative and story
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More advanced content delivery
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Using influencers to reach other audiences
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Learning to listen and respond on social media
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Intro to paid engagement
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Using live content tools
Cost £99 - £350 depending on your requirements

Advanced 1-2 days depending on requirements
For those that need to know the next steps
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Developing best practice and your own style
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Trends
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Current platform development
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Emerging platforms
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Use of AI and ChatBots
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What audiences want
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Search engine optimisation advanced
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Campaigns
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Media planning
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Advanced paid engagement
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Using false personas to engage in wider activity on platforms
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Advance Influencer programmes
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Using external analysis tools
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Policy and documentation support for team members
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Managing high end risks and shakeholders
Cost £350 - £750 depending on your requirements

Senior business owners 1 day
Oversight and development of your brand and business needs
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Understanding the different platforms to assess what platforms you should be using
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Creating a style that compliments your business
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Corporate risks
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Security risks
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Development of your social media voice
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Development of team members through social media
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Use of AI and ChatBots and why
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What is the aim for your use of social media
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Understanding how social media supports your business
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Financial investment in social media
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Protecting the brand
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Competitors
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Managing high end risks and stakeholders
Cost £199 - £550 depending on your requirements