ABOUT
After extensive and continued work in the Defence sector I have diversified in the Charity sector and commercial. Able to apply detailed audience and content analysis to allow you to engage your audience in a more effective manner.
Mick Latter
Digital Social advocate
CIPR Accredited PR Practitioner highly experienced with a proven track record at implementing digital content strategies, content development, incorporating social media and digital marketing best practices across multi-media programmes on a global scale.
With a desire to inspire others to grasp the opportunities of digital with excellent audience analysis skills.
Since leaving the full time Military Mick has been the CEO of a digital media agency, key speaker at major digital conferences and has become a recognised subject matter expert in the defence sector as a consultant and trainer.
He is the Head of Communications for the Brigade of Gurkhas. A role that has seen him expand media engagement for the organisation across the world.
He has also supported operations through digital influence and engagement with 77th Brigade including Estonia and support to the hurricane relief support in the Caribbean.
He continues his to support the military as a Reservist as an expert in digital strategy and delivery and is a consultant for the Royal Military Academy Sandhurst, Intelligence Corps, Directorate Children and Young People, Army Engagement Team, Centre for Army Leadership, ARITC and Royal Anglian Regiment. As well as reverse mentor for top military staff in digital engagement
His non military work has included support to; Luxury brands, Government, Defence Charities and commercial sector including; Perfect Moment, Focus eCommerce, The List, The Defence Medical Welfare Service, Lady Grover's fund, training companies, big data intelligence company, Shorelines handmade home items, recruitment agencies, art sale companies, Acoustic Neuroma and Meningioma Network and Ducati to name but a few.
Prior to this Mick was Head of Communications for Army Music and event marketing manager, working with stars including, Status Quo, Jools Holland, Ray Quinn and Haley Westenra.